Test on Marketing and Social Enterprise Basics

Question 1: Profit growth is rapid during the introduction stage.

A. Ano

B. Ne

Explanation: During the introduction stage, a characteristic is slow profit growth.

Question 2: Customers waiting for discounts is considered an advantage of pricing policies.

A. Ano

B. Ne

Explanation: The study materials list 'customers may wait for discounts' as a disadvantage of pricing policies, not an advantage.

Question 3: Based on the provided study materials, which characteristic describes promotion costs during the introduction stage of a product?

A. Promotion costs are typically low due to limited awareness.

B. Promotion costs are high to build awareness and generate initial sales.

C. Promotion costs are adjusted seasonally to maximize profit.

D. Promotion costs are usually stable as competition is minimal.

Explanation: The study materials state that 'high promotion costs' are a characteristic of the Introduction Stage. Therefore, promotion costs are high to build awareness and generate initial sales, aligning with the material.

Question 4: Which of the following is listed as a potential advantage of implementing pricing policies such as variable, seasonal, or discount pricing?

A. It can lead to customers feeling that pricing is unfair.

B. It can make the management of pricing difficult.

C. It helps to maximise profit.

D. It may cause customers to wait for discounts.

Explanation: The study materials list 'maximises profit' as an advantage of pricing policies. The other options are listed as disadvantages of these policies.

Question 5: Community-based tourism offers training opportunities to local communities.

A. Ano

B. Ne

Explanation: Tourism supports local communities by providing training opportunities.