Flashcards on Marketing and Social Enterprise Basics
Marketing and Social Enterprise Basics: Guide for Students
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Pricing Policies
11 cards
Card 1
Question: What are three pricing policies learners need to understand under Pricing Policies?
Answer: Variable pricing, Seasonal pricing, Discount pricing.
Card 2
Question: What is variable pricing?
Answer: (From the presentation) Variable pricing is listed as one of the pricing policies to understand. (No further detail provided.)
Card 3
Question: What is seasonal pricing?
Answer: (From the presentation) Seasonal pricing is listed as one of the pricing policies to understand. (No further detail provided.)
Card 4
Question: What is discount pricing?
Answer: (From the presentation) Discount pricing is listed as one of the pricing policies to understand. (No further detail provided.)
Card 5
Question: Name an advantage of pricing policies related to profit.
Answer: Maximises profit.
Card 6
Question: How can pricing policies affect demand during quiet periods?
Answer: They increase demand during quiet periods.
Card 7
Question: How do pricing policies help with customer targeting?
Answer: They attract different customer groups.
Card 8
Question: Give one disadvantage of pricing policies related to customer perception.
Answer: Customers may feel pricing is unfair.
Card 9
Question: What is a managerial downside to using pricing policies?
Answer: They are difficult to manage.
Card 10
Question: How can pricing policies affect customer buying behavior over time?
Answer: Customers may wait for discounts.