Test on Digital Advertising and Retail Media

Question 1: The study materials indicate that Cost per Engagement (CPE) is defined as the payment for a video view when someone watches 30 seconds of a video ad or interacts with it, whichever comes first.

A. Ano

B. Ne

Explanation: The study materials define Cost per Engagement (CPE) as the cost incurred when someone expands an ad. Cost per view (CPV) is defined as the payment for video views or interactions, counted when someone watches 30 seconds of a video ad (or the duration if shorter) or interacts with it, whichever comes first.

Question 2: According to the provided study materials, which statement accurately defines contextual targeting in display advertising?

A. It involves a match between keywords provided by the advertiser and the webpage content.

B. It is based on data 'declared' by the internet user.

C. It is based on data 'provided' by the device used by the person.

D. It is centered around time, fitting in with people's everyday lifestyles.

Explanation: Contextual targeting is defined as a match between keywords provided by the advertiser and the webpage content.

Question 3: Credit card information must be provided when setting up a Google Ads account.

A. Ano

B. Ne

Explanation: The study materials indicate that credit card information must be provided when setting up a Google Ads account.

Question 4: According to the study materials, what is the minimum viewability standard for a display ad?

A. At least 25% of the ad must be in view for a minimum of one second.

B. At least 50% of the ad must be in view for a minimum of one second.

C. At least 50% of the ad must be in view for a minimum of two seconds.

D. At least 100% of the ad must be in view for any duration.

Explanation: The study materials define viewability for display ads as: 'At least 50% of an ad must be in view for a minimum of one second'. The other options are either incorrect percentages, incorrect durations, or apply to video ads, not display ads.

Question 5: Walmart Connect was one of the top two leading digital retail media networks in Europe by ad revenue in 2023.

A. Ano

B. Ne

Explanation: According to the 'Leading digital retail media networks in Europe 2023, by ad revenue' chart, Amazon and Criteo were the top two networks by ad revenue in 2023. Walmart Connect ranked fourth.