Flashcards on Digital Advertising and Retail Media
Digital Advertising and Retail Media: A Student Guide
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Digital Advertising Strategy
4 cards
Card 1
Question: What are the stated learning outcomes for a course on Digital Advertising Strategy in this content?
Answer: 1) Describe main formats and trends in digital advertising; 2) Explain how Search Engine Advertising (SEA) works and how ads are ranked; 3) Interpret
Card 2
Question: According to the content, what concern did Marc Pritchard raise about the digital media supply chain?
Answer: He criticized it as complicated, non-transparent, inefficient, and fraudulent, saying there is no sustainable advantage in such a supply chain.
Card 3
Question: How did attitudes towards online advertising in France get quantified in the content?
Answer: Via a survey of 2,754 respondents aged 18–64, reporting attitudes from July 2024 to June 2025 (source: Statista).
Card 4
Question: What was the starting point for the Digital Advertising Landscape section in the content?
Answer: It began by highlighting the 'dark side' of digital marketing, using Marc Pritchard's critique as a starting point.