Test on UX Design and Customer Journey Mapping

Question 1: Allowing shoppers to continue shopping after adding an item to the cart is a recommended practice for the mobile checkout experience in retail.

A. Ano

B. Ne

Explanation: The study materials list 'Allow shoppers to continue shopping after adding an item to the cart' as a tip under 'Tips: Mobile Experience Phase 3. Checkout & Payment', which focuses on retail.

Question 2: According to the study materials, which of the following are considered Core Web Vitals Key Performance Indicators?

A. Largest Contentful Paint (LCP)

B. First Input Delay (FID)

C. JavaScript error rate

D. Cumulative Layout Shift (CLS)

Explanation: The study materials list 'Core Web vitals - 3 Key Performance Indicators' as LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). JavaScript error rate is mentioned as a 'Frustration indicator', not a Core Web Vital.

Question 3: Janelle Robinson, the ideal customer for Julia's Cafe, aims to receive prompt service and engage in extensive conversations with the staff during her visits.

A. Ano

B. Ne

Explanation: Janelle Robinson wants to receive quick and professional service and does not want to deal with over-conversational staff members.

Question 4: According to the study materials, which of the following are examples of methods used for 'desk research' when understanding customers?

A. Ready-made market research reports

B. Industry conferences

C. Directly surveying customers in person

D. Web analytics

Explanation: The 'desk research' section lists 'Ready made market research reports,' 'Conferences,' and 'Web analytics' as methods. Directly surveying customers in person is not mentioned as a desk research method in the provided materials.

Question 5: The 'EXPERIENCE' row in the customer journey map for an online grocery store quantifies customer feelings using specific numerical metrics such as satisfaction scores out of ten.

A. Ano

B. Ne

Explanation: The 'EXPERIENCE' row in the customer journey map uses a scale of 1-5 and descriptive phrases such as 'Excited' or 'Frustrated' to describe customer feelings, rather than specific numerical metrics like satisfaction scores out of ten.