Tourism Marketing: Concepts, Environment & Strategies for Students
Tap to flip · Swipe to navigate
56 cards
Question: What organization is mentioned as developing regional tourism in the content?
Answer: The Regional Tourism Organization of America (and a mention of the Regional Tourism Organization of Australia).
Question: What is the 'marketing mix' as described in the content?
Answer: A set of four main activities an organization must focus on to achieve its marketing objectives (derived by McCarthy in 1960).
Question: Which four variables make up the traditional marketing mix according to the content?
Answer: Product, Price, Place, and Promotion (the four Ps).
Question: What is one common strategy within the marketing mix highlighted in the content?
Answer: Promotional strategy (promotion to make the product popular).
Question: Why is studying tourism marketing considered important according to the content?
Answer: It helps understand the meanings of 'marketing' and 'tourism marketing' and why adopting a marketing orientation/philosophy is important for those stu
Question: What are the main learning outcomes after studying Chapter 1 on tourism marketing principles?
Answer: Define 'tourism' and 'hospitality'; understand 'marketing' and 'tourism marketing'; understand how marketing applies to tourism; discuss the meaning o
Question: How does the chapter describe the scope of tourism marketing in relation to pre- and post-holiday experiences?
Answer: Tourism marketing acknowledges the importance of pre- and post-holiday experiences as part of the tourist's overall experience—anticipation before tra
Question: What is the chapter's stated aim regarding tourism marketing principles?
Answer: To provide a thorough understanding of core principles of tourism marketing, including information gathering, the marketing mix, marketing learning, a
Question: Which two industries make up the travel industry according to the chapter?
Answer: Tourism and hospitality.
Question: How does the chapter explain the relationship between tourism and other service industries?
Answer: Tourism is described as an activity serviced by multiple industries (e.g., hospitality, transport); tourists use a combination of services—travel to a