Test on Marketing Fundamentals and Strategies
Marketing Fundamentals and Strategies: A Student Guide
Test: Marketing, Market Research Segmentation, Market Research Methods & Data, Market Research Tools & Presentation, Technology, Product Marketing & Mix, Product Development & Lifecycle, Product Branding & Packaging, Pricing Strategies & Tactics, Pricing Economics & Elasticity, Distribution Channels, Retail Distribution & Retailing, Marketing Promotion & Strategy, Advertising & Promotional Media, Sales Promotion & Techniques
20 questions
Question 1: The breaking bulk function of wholesalers involves purchasing small quantities of products from many different retailers and consolidating them into larger quantities to sell back to manufacturers.
A. Ano
B. Ne
Explanation: The study materials state that breaking bulk is 'where wholesalers buy products from manufacturers in large quantities and then divide up the inventory into much smaller quantities for retailers to buy.' It does not involve buying from retailers or selling back to manufacturers.
Question 2: Which of the following are advantages for a producer using a retailer as the only intermediary in their distribution channel?
A. The producer sells products in large quantities to the retailers.
B. Distribution costs are reduced compared to selling directly to consumers.
C. The producer maintains direct contact with customers.
D. Storage space for the producer is saved as retailers purchase in small quantities.
Explanation: Distribution channel 2, which uses a retailer as the only intermediary, offers two main advantages for the producer: the producer sells large quantities to retailers, and distribution costs are reduced compared to selling directly to consumers. Direct contact with customers is a disadvantage of this channel, and saving storage space by selling in small quantities is an advantage associated with using a wholesaler, not just a retailer intermediary.
Question 3: Unilever (M) Holdings Snd Bhd uses a direct distribution channel for supermarkets purchasing its ice cream and sorbets.
A. Ano
B. Ne
Explanation: The study materials state that 'Very large retailers, for example, supermarkets, buy the ice cream and sorbets in bulk and purchase it directly from Unilever (M) Holdings Snd Bhd.' This indicates a direct sales method from the manufacturer to the retailer.
Question 4: According to the study materials, which of the following are described as methods of distribution?
A. Department stores
B. Franchises
C. Mail order
D. Superstores
Explanation: The study materials explicitly list 'Department stores', 'Mail order', and 'Superstores' as methods of distribution. 'Franchises' is not mentioned as a method of distribution in the provided text.
Question 5: Donating products to charity for disaster relief is not considered a form of public relations according to promotional strategies.
A. Ano
B. Ne
Explanation: The study materials state that public relations activities include examples such as companies donating some of their products to charity for relief when there has been a natural disaster, or food for victims of a famine.