Flashcards on Marketing Environment and Competitive Strategies
Marketing Environment & Competitive Strategies: Your Guide
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UNIT 2 Environment, types of markets and competitive strategies
79 cards
Card 1
Question: What is a stakeholder?
Answer: Any group that has an actual or potential interest in or influence on the organization's ability to achieve its objectives.
Card 2
Question: Give examples of stakeholder categories listed.
Answer: Financial stakeholders, media stakeholders, sectoral/governmental stakeholders, citizen action interest groups, general interest groups, internal stak
Card 3
Question: What is the micro-environment?
Answer: The immediate environment of the organization made up of stakeholders and forces directly affecting the organization.
Card 4
Question: What are the main macro-environmental forces affecting all economic agents in the microenvironment?
Answer: Technological, sociocultural, political, economic, legal, demographic, and environmental forces.
Card 5
Question: Name key demographic aspects to consider in the macro-environment.
Answer: Size of the EU population, birth and death rates, age structure, training/education, family regrouping, and population movements.
Card 6
Question: What legal aspects should organizations consider in the macro-environment?
Answer: Legislation, deregulation, jurisprudence, and international treaties.
Card 7
Question: List important economic aspects in the macro-environment.
Answer: National income and wealth, unemployment, inflation, interest rates, and monetary and fiscal policy.
Card 8
Question: What political aspects are relevant in the macro-environment?
Answer: Freedoms and guarantees, the political system, autonomic system, and power groups/lobbies.
Card 9
Question: Which sociocultural aspects are important for organizations to monitor?
Answer: Changes in values, incorporation of women into the workforce, lifestyle changes, and trends in education and training.
Card 10
Question: What technological dimensions matter in the macro-environment?
Answer: Level of innovation, patents, innovation diffusion rate, and R&D investment.