Test on Marketing Distribution Channel Management
Marketing Distribution Channel Management: A Student's Guide
UNIT 8 Distribution channel management
25 questions
Question 1: Supermarkets are primarily distinguished by offering a wide variety of products and services for regular purchase.
A. Yes
B. No
Explanation: According to the study materials, supermarkets compete with low prices and proximity to the customer. The characteristic of a wide variety of products and services for regular purchase is attributed to 'Big stores', which include hypermarkets.
Question 2: Form utility in distribution primarily focuses on offering financial services to facilitate the purchase of goods.
A. Yes
B. No
Explanation: Form utility ensures the availability of the product in the desired quantity and variety, such as packaging and fractionation. The facilitation of product acquisition, which includes financing, is associated with Ownership utility.
Question 3: Long indirect channels are typically characterized by high channel concentration.
A. Yes
B. No
Explanation: Long indirect channels, specifically those with Level 2, are characterized by many retailers and low channel concentration, as stated in the study materials.
Question 4: Short indirect channels are typically characterized by a large number of retailers and low channel concentration.
A. Yes
B. No
Explanation: Short indirect channels are characterized by few retailers and high channel concentration.
Question 5: The franchisor in a franchise distribution model combines several successive phases of the production-distribution process.
A. Yes
B. No
Explanation: According to the study materials on page 24, under 'Contractual vertical distribution system', it states that 'The franchisor combines several successive phases of the production-distribution process'.