Flashcards on Marketing Basics: Promotion, Segmentation, Product Life Cycle
Marketing Basics: Promotion, Segmentation, Product Life Cycle
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Market Segmentation and Promotion
9 cards
Card 1
Question: List five types of promotion methods mentioned.
Answer: Digital marketing, social media, advertising, brochures, websites (also influencers and public relations).
Card 2
Question: Name three promotional methods that involve people or personal influence.
Answer: Influencers, public relations, social media.
Card 3
Question: What are four benefits of using digital media for promotion?
Answer: Global reach, lower costs, quick communication, targeted advertising (and customer interaction).
Card 4
Question: How does digital media help with customer engagement?
Answer: It enables quick communication and customer interaction.
Card 5
Question: Give three examples of market segments based on demographic or lifestyle factors.
Answer: Age, income, lifestyle (also family groups).
Card 6
Question: Name three types of tourist target markets listed.
Answer: Adventure tourists, luxury travellers, business travellers.
Card 7
Question: Why do organisations target specific markets?
Answer: To achieve better customer satisfaction, focused marketing, higher profits, and competitive advantage.
Card 8
Question: What is one reason targeting specific markets can increase profitability?
Answer: Focused marketing to specific segments can lead to higher profits.
Card 9
Question: What is a benefit of adapting products or services for different target markets?
Answer: Improved fit for customer needs leading to better satisfaction and competitive advantage.