Summary of Marketing and Sales Glossary (English-Slovak)
Marketing and Sales Glossary (English-Slovak) for Students
Introduction
Marketing and retail use specific vocabulary to describe how products are created, presented, priced, and sold. This material explains key terms you’ll encounter in marketing and retail contexts, breaks complex ideas into smaller parts, and gives practical examples to help you remember and apply each concept.
Key concepts and definitions
Marketer
A person or company that markets goods (= makes them available in a way that encourages people to buy them, for example by advertising).
- Role: creates demand, positions products, plans promotion.
- Example: A clothing brand hires a marketer to plan an online campaign for a seasonal collection.
Supplier
A company, person, etc. that provides things that people want or need, especially over a long period of time.
- Role: supplies raw materials, finished goods, or services to a retailer or manufacturer.
- Example: A bakery’s flour supplier delivers weekly to keep production running.
Packaging
The materials in which objects are wrapped before being sold.
- Purpose: protect product, provide information, attract buyers.
- Example: Eco-friendly packaging can be used as a marketing point to attract environmentally conscious customers.
Pricing
The way that a company decides prices for its products or services, or the prices decided.
- Factors: cost, competitor prices, perceived value, demand.
- Example: A company may use penetration pricing (low initial price) to enter a market.
Reduced (price)
Less than before or less than usual.
- Use: sales, promotions, clearance.
- Example: Reduced price tags may be placed on end-of-season stock to clear inventory.
Multibuy
An offer at a shop in which the price of an item is lowered if the customer buys more than one.
- Common forms: "Buy one get one 50% off", "3 for 2".
- Example: A supermarket offers multibuy on canned goods to increase volume sales.
Product placement
A way of advertising a product by supplying it for use in films or television programmes.
- Benefit: subtle exposure to target audiences.
- Example: A character drinking a specific soda brand in a movie.
Personalise
To make something specially suitable for a particular person.
- In marketing: tailor messages, offers, or products to individual customers.
- Example: Email campaigns using a customer’s name and purchase history to suggest items.
Target
To direct an action, advertising, or a product at a particular person or group.
- Elements: demographic, interests, behaviour.
- Example: A toy ad targeting parents of children aged 3–6.
Tap into sth
To use or take what is needed from something in a way that gives good results.
- Use: tap into trends, communities, or data.
- Example: Brands tap into social media trends to increase relevance and reach.
Scarcity
A situation in which something is not easy to find or get.
- Marketing use: creating urgency (limited edition, low stock).
- Example: A sneaker drop with limited quantity creates high demand.
Reflect
To show, express, or be a sign of something.
- Use: packaging or branding should reflect brand values.
- Example: Minimalist packaging may reflect a premium, modern brand.
Realisation
The fact or moment of starting to understand a situation.
- In marketing: customers’ realisation of a need can trigger purchases.
- Example: Seeing an ad that highlights a problem leads to realisation and purchase.
Recognised
If someone or something is recognized, it is generally accepted that that person or thing has a particular position or quality.
- Use: recognised brands have established trust and reputation.
- Example: A recognised certification on packaging increases buyer confidence.
Tempting
Making you want to have or do something.
- Use: tempting offers or displays encourage impulse buys.
- Example: Attractive window displays that make passersby want to enter the store.
Top-notch
Excellent.
- Use: describes
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Marketing & Retail Vocab
Klíčová slova: Vocabulary (English–Slovak), Marketing and Retail Vocabulary, Persuasion Vocabulary
Klíčové pojmy: Marketer plans promotion and creates demand for products, Supplier provides goods or materials to retailers or manufacturers, Packaging protects products and communicates brand values, Pricing considers cost, competition, perceived value to set prices, Multibuy is a tactical promotion reducing unit price when buying multiples, Product placement exposes products within films or TV for subtle advertising, Scarcity creates urgency and can increase perceived value, Personalise marketing messages to match individual customer needs, Target advertising by demographic, interest, or behaviour for efficiency, Reduced price clears stock or attracts price-sensitive buyers, Top-notch and recognised signal quality and trust to customers, Skilled staff improve merchandising, sales, and customer experience