Flashcards on Marketing and Sales Fundamentals
Marketing and Sales Fundamentals: A Student's Guide
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Marketing Performance & Metrics
37 cards
Card 1
Question: What is Customer Lifetime Value (CLTV)?
Answer: The total revenue a business can expect from a single customer account throughout their relationship.
Card 2
Question: Why is CLTV important?
Answer: It provides insight into how much a business should invest in acquiring and retaining customers.
Card 3
Question: How is Return on Investment (ROI) calculated?
Answer: (Revenue - Cost) / Cost.
Card 4
Question: What does ROI indicate in marketing?
Answer: The overall effectiveness and financial impact of marketing campaigns.
Card 5
Question: What is Conversion Rate?
Answer: The percentage of users who take a desired action (e.g., making a purchase, signing up for a newsletter).
Card 6
Question: Why is Conversion Rate important?
Answer: It shows how well a marketing campaign or website is turning visitors into customers.
Card 7
Question: Define Click-Through Rate (CTR).
Answer: The ratio of users who click on a specific link to the number of total users who view an advertisement or email.
Card 8
Question: What does CTR measure?
Answer: The effectiveness of online advertising and email campaigns.
Card 9
Question: What is Engagement Rate?
Answer: The level of interaction that content receives from users, often measured by likes, comments, shares, and overall interactions.
Card 10
Question: Why measure Engagement Rate?
Answer: It gauges how well content resonates with the audience.