Flashcards on Jobs-To-Be-Done and Customer Personas
Jobs-To-Be-Done & Customer Personas: Guide for Students
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Jobs-To-Be-Done (JTBD) and Customer Personas
12 cards
Card 1
Question: What is the core idea of the Jobs-To-Be-Done (JTBD) framework?
Answer: Customers 'hire' a product or service to accomplish a specific 'job'—understanding that job explains why they purchase or engage the offering.
Card 2
Question: Why did Clayton Christensen argue many new products fail financially?
Answer: Because they don't target a job that people are actually trying to get done.
Card 3
Question: How does JTBD differ in focus between WHY customers seek a solution and WHAT they seek?
Answer: JTBD emphasizes WHY customers seek a solution (their real needs and challenges) rather than just WHAT product or feature they want.
Card 4
Question: What are the three types of jobs in the JTBD framework?
Answer: Functional jobs, emotional jobs, and social jobs.
Card 5
Question: Give an example of a functional job for a smartphone.
Answer: Making calls (a core task or function the customer needs to accomplish).
Card 6
Question: Provide an example of an emotional job a smartphone might fulfill.
Answer: Making the user feel savvy or confident with a new phone (fulfilling emotional desires).
Card 7
Question: Provide an example of a social job a smartphone might fulfill.
Answer: Helping the user be seen as trendy or fit in socially (affecting social standing or relationships).
Card 8
Question: How does understanding JTBD improve product development and marketing?
Answer: It sharpens understanding of customer decision drivers so products solve real problems in ways that fit customers' lives, improving product-market fit
Card 9
Question: How does JTBD help when creating customer personas?
Answer: JTBD supplies deep insight into why customers seek solutions, enabling personas that reflect real motivations and can be tied to actual people.
Card 10
Question: What are the main steps recommended after identifying your primary customer segment in this lesson?
Answer: Review the primary customer segment, do initial research and build the primary customer's persona, and use the JTBD framework (functional, emotional,