Introduction to Media Archaeology: Flusser's Core Ideas
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20 cards
Question: What is telematics and how was its name formed?
Answer: Telematics is the technique that restructures technical images into a dialogic scheme; its name is a neologism formed by combining 'telecommunications
Question: According to the text, how far back does the principle behind telematics go?
Answer: The principle is as old as techniques for calculating and computing point elements, dating to the first half of the 19th century.
Question: Why is the newness of the name 'telematics' significant?
Answer: Because it marks recent awareness that both telecommunication (transmission of point elements) and image construction (composition of point elements)
Question: What common principle did early inventors of the camera and telegraph fail to recognize?
Answer: They failed to see both devices are based on programming point elements encoded into symbols (camera into a two-dimensional code; telegraph into a lin
Question: How did the separate historical developments of telegraphy and photography proceed after that oversight?
Answer: Telegraphy evolved into dialogic telecommunications like the telephone, while photography developed into film and other technical images—two separate
Question: What is the current cultural misperception about the convergence of images and telecommunications?
Answer: It is experienced mainly as a technical phenomenon (focusing on fibers, satellites, digital transfer, computer languages) rather than recognized as a
Question: Why does the author argue preliminary technical knowledge should be excluded when examining the cultural impact of telematics?
Answer: Because users will interact with telematic images as simple gestures (pressing buttons) without technical understanding; cultural and existential impa
Question: What critique does the author offer about telematic exhibitions (e.g., 'Electra') and current telematic practices?
Answer: They often present programmed, dialogic button-pressing that reinforces broadcasters' discourses; users are led to perform prescribed programs, produc
Question: How do broadcasters (transmitters) use dialogic networks strategically, according to the text?
Answer: They program apparatuses so dialogic threads run 'by themselves,' reinforcing and strengthening the transmitted discursive bundles and subordinating i
Question: What revolutionary potential of telematics is hard to see in current telematic 'tretky' (gadgetry)?
Answer: The potential to tear apart central discursive bundles by enabling new forms of dialogic image exchange—replacing newspapers, letters, shops, offices,