Flashcards on Introduction to Mass Media

Introduction to Mass Media: Types, Uses & Importance for Students

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What are the three main purposes of mass media listed here?

Information, entertainment and education.

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Mass Media

21 cards

Card 1

Question: What are the three main purposes of mass media listed here?

Answer: Information, entertainment and education.

Card 2

Question: Into what two groups can media be divided?

Answer: Electronic and paper.

Card 3

Question: Which media types are included in the electronic group?

Answer: TV, radio and internet.

Card 4

Question: Which media types are included in the paper group?

Answer: Press, which consists of newspapers and magazines.

Card 5

Question: How do people typically obtain newspapers?

Answer: They buy them at the newsagents or subscribe to them.

Card 6

Question: Give examples of the three geographic levels of newspapers.

Answer: National (e.g. SME, Pravda), regional (e.g. Korzár), local (e.g. Spišské hlasy).

Card 7

Question: What are the two common newspaper formats and how do they differ?

Answer: Broadsheet (large sheet, 'quality newspaper' with serious news) and tabloid (small sheet, 'popular' with celebrities, sports, illustrated headlines).

Card 8

Question: How are popular (tabloid) newspapers described compared to quality papers?

Answer: They have worse quality paper, focus on stars, sports and celebrities, are illustrated, and headlines can take more space than articles.

Card 9

Question: How do magazines differ from newspapers in price and appearance?

Answer: Magazines are more expensive, have more pages and are more colorful.

Card 10

Question: What kinds of specialization can magazines have?

Answer: For children, teenagers, men, women, or people with special interests (e.g., gardening, health, cars, computers).