Flashcards on Introduction to Digital Marketing
Introduction to Digital Marketing: A Student's Guide
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SEO & Organic Search
208 cards
Card 1
Question: What is the main goal of search engines when listing results for users?
Answer: To help users find what they're looking for by listing the best or most relevant results first.
Card 2
Question: Name five signals search engines typically use to rank results.
Answer: Popularity, authority, relevance, trust, and importance.
Card 3
Question: What does SEO (organic or natural optimisation) involve?
Answer: Optimising websites to achieve high rankings on search engines for selected keywords without using paid ads.
Card 4
Question: What are the two main strategies of SEO?
Answer: On-page optimisation and off-page optimisation.
Card 5
Question: What is on-page optimisation?
Answer: Implementing changes to HTML, content, and site structure to make the site more accessible to search engines and easier for users to find.
Card 6
Question: What is off-page optimisation?
Answer: Activities focused on building links to the website, including social media and digital PR.
Card 7
Question: List the five main areas SEO can be broken down into.
Answer: 1) Search engine-friendly website structure 2) Well-researched keywords 3) Content optimised for those keywords 4) Link popularity 5) User insights.
Card 8
Question: Why is SEO described as 'search psychology' or 'Search Experience Optimisation' in the text?
Answer: Because it involves thinking about how search engines see a website and how users use search to find sites, promoting sites that provide the best user
Card 9
Question: What are two kinds of obstacles search engines encounter when accessing websites?
Answer: Technical challenges that prevent spiders from accessing content, and a competitive marketing environment where many sites compete to rank highly.
Card 10
Question: How do other digital marketing activities influence SEO? Give examples.
Answer: Most campaigns can enhance SEO: content marketing supplies fresh relevant content and keywords; search advertising provides keyword research; social m