Flashcards on Introduction to Customer Segmentation
Introduction to Customer Segmentation: Your Essential Guide
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Customer Segmentation
27 cards
Card 1
Question: What is the main purpose of customer segmentation?
Answer: To better understand and target specific consumer groups with tailored offerings and marketing strategies that match their needs, preferences, and beh
Card 2
Question: Name the four basic types of market segmentation.
Answer: Demographic, Psychographic, Behavioral, and Geographic segmentation.
Card 3
Question: What does demographic segmentation divide the market by?
Answer: Age, gender, income, education, occupation, marital status, and family size (basic consumer characteristics).
Card 4
Question: What kinds of consumer information does psychographic segmentation use?
Answer: Lifestyles, attitudes, values, beliefs, personality traits, and interests (motivations and aspirations).
Card 5
Question: What factors does behavioral segmentation consider?
Answer: Purchasing behavior, usage patterns, brand loyalty, benefits sought, and actions related to the product or service (how and why consumers buy).
Card 6
Question: How does geographic segmentation divide the market?
Answer: By region, country, city size, climate, population density, or cultural differences (location-based variations in needs and preferences).
Card 7
Question: Why is 'who' considered more important than 'how' when building a startup or new project early on?
Answer: Because understanding who the customers are — their daily routines and needs — enables building a product that truly fits their life and reduces the r
Card 8
Question: What does 'customer intimacy' mean in segmentation strategy?
Answer: A strategic focus on knowing customers deeply (their routines and needs) to improve product-market fit and customer service.
Card 9
Question: Differentiate primary and secondary customer segments.
Answer: Primary customers contribute the main earnings; secondary customers are important, may not currently be main earners but could become key earners over
Card 10
Question: Give an example of primary and secondary customers for a tutoring service.
Answer: Primary: high schoolers needing college-exam tutoring (main earners). Secondary: college students needing extra help (could grow later).