Flashcards on Fundamental Marketing Concepts
Fundamental Marketing Concepts: Your Essential Study Guide
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Marketing and Advertising
24 cards
Card 1
Question: Which customer decision are websites and physical stores related to?
Answer: The purchase decision: they make it easier for customers to decide to buy a product or service.
Card 2
Question: What is affiliate marketing?
Answer: A model where third parties promote products and earn commissions for sales or actions generated.
Card 3
Question: What makes moving images attractive?
Answer: Their ability to capture attention through dynamism and visual storytelling.
Card 4
Question: What does 'attracting the right attention' depend on?
Answer: How your product looks and whether that appearance resonates with the target audience.
Card 5
Question: What is the online form of word-of-mouth, and what is its purpose?
Answer: Sharing content and information; it serves to spread recommendations and expand reach.
Card 6
Question: Name four types of advertising and briefly explain one.
Answer: Outdoor, print, digital, mobile. Example: Outdoor = advertisements on billboards and in public spaces.
Card 7
Question: What is positioning?
Answer: The way a product or brand is perceived by customers; what differentiates it from competitors in the consumer's mind.
Card 8
Question: What is a unique identity in positioning?
Answer: The characteristic that resonates with the target audience and distinguishes the brand in their mind.
Card 9
Question: Name the four types of segmentation and give a brief explanation of one.
Answer: Demographic, psychographic, geographic, behavioral. Example: Demographic = segmenting by age, gender, income.
Card 10
Question: What is undifferentiated (mass) marketing?
Answer: A strategy that offers the same product and communication to the entire market without segmentation.