Summary of Essential Business and Marketing Vocabulary

## Introduction This study material presents a selection of English vocabulary with Slovak equivalents and example uses. It is designed for a Not attending student who wants clear, structured practice with definitions, examples, and useful tips for remembering words. ### How to use this guide - Read each entry: English word, short definition, Slovak translations. - Study examples to see the word in context. - Use the key points to test recall and make flashcards. > Definition: This guide pairs English vocabulary with Slovak equivalents and practical examples to support active learning. ## Core vocabulary entries Below each word you will find a concise meaning, the Slovak translation(s), and at least one example sentence showing typical use. ### deliberately > deliberately: done on purpose or intentionally - Slovak: úmyselne, zámerne, schválne - Example: She deliberately left the door unlocked to help him come in. ### deploy > deploy: to use something for a particular purpose, especially ideas or arguments - Slovak: nasadiť, využiť - Example: The team will deploy new strategies to improve performance. ### designate > designate: to choose someone officially to do a particular job - Slovak: označiť, určiť, stanoviť - Example: The manager designated a leader for the project. ### desirable > desirable: worth having and wanted by most people - Slovak: žiaduci, potrebný, vhodný - Example: A flexible schedule is desirable for many employees. ### embedded marketing > embedded marketing: advertising a product by including it in films or TV programmes - Slovak: umiestňovanie produktu - Example: The soft drink appears as embedded marketing in the movie scenes. ### endorse > endorse: to make a public statement of approval or support - Slovak: podporovať, schvaľovať, súhlasiť (verejne) - Example: A celebrity may endorse a brand during a campaign. ### exclusive > exclusive: providing goods or services for a limited, often wealthy, group - Slovak: exkluzívny, výhradný - Example: The club is exclusive and accepts members by invitation only. ### findings > findings: information discovered, especially by study or research - Slovak: záver, zistenie - Example: The research findings were published in the journal. ### fundamental > fundamental: forming the base from which everything else develops - Slovak: základný, elementárny - Example: Grammar is a fundamental part of learning a language. ### goods > goods: things for sale or the things that you own - Slovak: tovar - Example: The store ships goods worldwide. ### graduate > graduate: a person who has a first degree from a university or college - Slovak: absolvent - Example: She is a graduate of the engineering faculty. ### impulse > impulse: a sudden strong wish to do something - Slovak: náhodný, spontánny, podnet, popud, impulz - Example: He bought the book on an impulse. ### incorporate > incorporate: to include something as part of something larger - Slovak: zahŕňať, obsahovať - Example: We will incorporate your suggestions into the final plan. ### in-house > in-house: done by employees within an organization rather than by outsiders - Slovak: vnútropodnikový, interný, firemný - Example: The company has an in-house design team. ### integrity > integrity: the quality of being honest with strong moral principles - Slovak: morálna zásadovosť, charakternosť, poctivosť, čestnosť - Example: A leader is respected for integrity and fair decisions. ### interpersonal > interpersonal: connected with relationships between people - Slovak: medziľudský, interpersonálny - Example: Good interpersonal skills help in teamwork. ### inviting > inviting: offering an enjoyable experience that makes you want to be near it - Slovak: lákavý, vábivý - Example: The cafe has an inviting atmosphere. ### iterative > iterative: doing something again and again, usually to improve it - Slovak: iteračný, opakovaný, reťazový - Example: The team uses iterative testing to refine the product. ### layout > layo