Flashcards on Entrepreneurial Creativity and IP Protection
Entrepreneurial Creativity & IP Protection: Your Guide
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Creativity
25 cards
Card 1
Question: What is the 3 P model of creativity and who introduced it?
Answer: A model that explains creativity using three elements—Person, Process, and Product—introduced by Gouger in 1995.
Card 2
Question: What are the three key elements of the 3 P creativity model?
Answer: Person, Process, and Product.
Card 3
Question: In the 3 P model, why is the 'Person' considered most important in a business environment?
Answer: Because the entrepreneur (and their team) drive the creativity process; their skills, motivation and thinking shape creative outcomes.
Card 4
Question: True or false: People are either born creative or not and creativity cannot be developed.
Answer: False. Creativity is a skill that can be learned and developed over time.
Card 5
Question: Name the 3 factors of a creative person
Answer: Expertise, Motivation, and Creative Thinking Skills.
Card 6
Question: What does 'Expertise' mean in relation to creativity?
Answer: A person's knowledge, skills and experience that can be applied to a situation; it is gained through training, tasks and interaction and can be learne
Card 7
Question: How does 'Motivation' affect a person's creativity?
Answer: Motivation acts as a catalyst encouraging a person to be creative; intrinsic motivation (internal need) is strongest and sustains creativity more than
Card 8
Question: What are 'Creative Thinking Skills' and why are they important?
Answer: They are the ways a person analyses and combines ideas to solve problems; they determine how someone approaches and solves a problem, leading to diffe
Card 9
Question: What does the 'Process' P refer to in the 3 P model?
Answer: The process applied to think creatively—the steps a person goes through to turn an idea into a sellable product or service.
Card 10
Question: List the main steps in the creative process described for turning an idea into a profitable product or service.
Answer: 1) Identify an idea or opportunity based on an unsatisfied need. 2) Rethink the idea until fully understood. 3) Turn the idea into a product or servic