Summary of Developing a Macro Industry Perspective

## Introduction Entrepreneurship begins with clarity about the problems you want to solve and the reasons you care about them. A Passion CV is a focused, reflective document that captures your industry interest, personal motivation, skills, connections, and growth signals. It helps you pitch yourself, attract teammates, and sustain the long-term commitment needed to build impactful ventures. > Definition: A Passion CV is a concise personal profile that describes your motivation, domain choice, technical and entrepreneurial skills, and evidence of connection to a problem area; it is used to recruit cofounders and align team vision. ## Building a Passion CV — Step by step ### 1. Choose a problem area and name its industry - Start by identifying a specific problem you want to solve (e.g., reducing food waste at retail). - Then state the associated industry (e.g., Food & Beverage / Retail Tech). - Be concise: one sentence for the problem, one for the industry. > Definition: Industry is the broad sector of economic activity where the problem primarily lives, such as Healthcare, Education, FinTech, or Food & Beverage. ### 2. Assess and rate your personal interest level - Give a numeric or categorical rating and justify it briefly. Example: "Interest: 8/10 — motivated by family background in grocery retail and previous internship in supply chain analytics." - Consider: emotional connection, prior exposure, willingness to work long-term, and curiosity to learn. ### 3. Identify key technical and entrepreneurial skills - Technical skills: list relevant abilities you can contribute (e.g., data analysis, machine learning, full-stack development, UX design). - Entrepreneurial skills: list business-oriented abilities (e.g., customer discovery, pitching, fundraising, project management). - Prioritize 3–6 skills and provide short evidence for each (coursework, projects, internships). > Definition: Entrepreneurial skills are practical competencies for starting and scaling ventures, including customer discovery, business model design, fundraising, and team leadership. ### 4. Describe your connection to the industry - Use personal experiences to show domain knowledge: internships, family business, volunteering, research, or personal problems solved. - Include specific insights and examples: what surprised you, what patterns you observed, and where opportunities exist. ### 5. Identify top three growth factors for the industry - Pick three concrete, externally verifiable drivers that make the industry attractive. Examples: regulatory tailwinds, technology cost declines, shifting consumer behavior, large addressable market, high repeat revenue potential. - Briefly explain how each factor creates opportunities for a startup. > Definition: Growth factors are external trends or structural changes that increase demand or enable new business models in an industry. ## Practical examples and template ### Example Passion CV (concise) 1. Problem & industry: Reduce food waste at grocery stores — Industry: Food & Beverage / Retail Tech. 2. Interest: 9/10 — grew up in family grocery business; saw spoilage losses firsthand. 3. Technical skills: Python for data analysis, SQL, basic ML forecasting. 4. Entrepreneurial skills: customer interviews, pilot deployments, basic financial modeling. 5. Connection: Internship at a supermarket chain; conducted a pilot project reducing spoilage by 15%. 6. Top 3 growth factors: (a) rising food costs increasing retailer focus on waste, (b) cheaper sensors and IoT enabling real-time monitoring, (c) sustainability regulations and retailer ESG targets. ### Template you can copy 1. Problem & Industry: _______ — Industry: _______ 2. Interest (1–10) and why: _______ 3. Technical skills (3–6 with evidence): _______ 4. Entrepreneurial skills (3–6 with evidence): _______ 5. Connection to industry (experiences, insights): _______ 6. Top three growth factors: _______, _______, _______ ## Tips