Flashcards on Data Wrapping: Enhancing Customer Value
Data Wrapping: Enhancing Customer Value & Business Growth
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Data wrapping
10 cards
Card 1
Question: What are the two key capabilities required for data wrapping to generate customer value?
Answer: Analytics and customer intimacy.
Card 2
Question: What does 'analytics' encompass in the context of data wrapping?
Answer: Data, data science tools and techniques, and analytics-savviness that enable analytics-fueled customer-facing features and experiences.
Card 3
Question: Why is high-quality analytics important for data wrapping use cases?
Answer: Higher-quality analytics makes it easier to make use cases market ready and enables sophisticated analytics using advanced methods.
Card 4
Question: What organizational conditions support a high-quality analytics capability for data wrapping?
Answer: Being digitized (master data and integrated systems) and digital (a digital offerings platform with reusable digital business components), plus analyt
Card 5
Question: What does 'customer intimacy' represent for data wrapping?
Answer: Customer connections and customer knowledge that together create a current, accurate understanding of customer needs and actual behavior.
Card 6
Question: List ways a company can establish customer connections that feed customer intimacy.
Answer: Customer touchpoints (call centers, salesforce); ecosystem partners (purchased demographics/psychographics, shared supply chain data); customer involv
Card 7
Question: How do customer connections contribute to data wrapping?
Answer: They create opportunities to acquire customer data about demographics, sentiments, context, usage, and desires, which feeds customer knowledge.
Card 8
Question: Why are both analytics and customer intimacy required to maximize value from data wrapping?
Answer: Together they enable solutions that are more tailored to the customer and automated; either capability alone will fall short of creating an excellent
Card 9
Question: How do data wrapping use cases grow in value?
Answer: They grow in value as they become more tailored to the customer and more automated.
Card 10
Question: What roles help ideate and execute sophisticated data wrapping scenarios?
Answer: Analytics-savvy technologists and product managers who can assess feasibility of wrapping scenarios and execute advanced analytics.