Flashcards on Customer Personas and Jobs to Be Done
Customer Personas and Jobs to Be Done: A Student Guide
Tap to flip · Swipe to navigate
Customer Personas
22 cards
Card 1
Question: What is a customer persona?
Answer: A detailed representation of a target customer that captures demographics, motivations, goals, challenges, behaviour patterns, information sources, an
Card 2
Question: Why start building a customer persona with demographics?
Answer: Demographics (age, gender, location, occupation, income) provide foundational data that sets the stage for deeper understanding though they don't tell
Card 3
Question: What types of goals and motivations should a persona include?
Answer: Goals and motivations like saving time, increasing productivity, or improving health that drive the persona’s decisions and guide product development
Card 4
Question: Why identify challenges and pain points in a persona?
Answer: Knowing specific problems customers face helps tailor the product or service to alleviate those pain points and become indispensable.
Card 5
Question: What behaviour patterns are important to analyze for a persona?
Answer: How the persona makes purchasing decisions—whether they research extensively, rely on recommendations, or make impulse buys—to help position the produ
Card 6
Question: How do information sources factor into a persona?
Answer: Identifying where the persona gets information (social media, blogs, traditional media) helps decide where to focus marketing efforts.
Card 7
Question: What should be captured under preferences and aversions in a persona?
Answer: Likes and dislikes regarding product features, customer service styles, and other factors to avoid pitfalls and emphasize what attracts customers.
Card 8
Question: How often should a customer persona be updated?
Answer: Customer personas should be ongoing and iterative, evolving as you gain more market insights rather than being a one-time task.
Card 9
Question: What is the core purpose of creating a customer persona?
Answer: To put yourself in the customer's shoes, see the world from their perspective, and align product and business strategies accordingly.
Card 10
Question: List the main components to include when building a customer persona.
Answer: Demographics; goals and motivations; challenges and pain points; behaviour patterns; information sources; preferences and aversions.