Flashcards on Creativity: The Entrepreneurial Person
Creativity: The Entrepreneurial Person & 3 P Model Explained
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Creativity in Business
8 cards
Card 1
Question: What are the three elements of the 3 P model of creativity in business?
Answer: Person, Process, Product.
Card 2
Question: Who introduced the 3 P model of Creativity and in what year?
Answer: Gouger, 1988.
Card 3
Question: In the 3 P model, who is considered the most important component of the creativity process in a business environment?
Answer: The person (entrepreneur and his/her team).
Card 4
Question: True or false: Some people say 'I am not creative' — what does the presentation say about that belief?
Answer: False as a fixed statement: creativity is a skill that can be learned and developed over time.
Card 5
Question: Why is creativity important in Business Studies according to the content?
Answer: Because creativity is one of the essential characteristics of a successful entrepreneur.
Card 6
Question: What does the 'person' element of the 3 P model refer to specifically?
Answer: The entrepreneur and his/her team who drive the creativity process in a business.
Card 7
Question: How does the presentation describe the brain in relation to creativity?
Answer: The brain is described as 'divided' into two sides, the right and the left sides.
Card 8
Question: Which side of the brain is mentioned first in the content and what is implied about thinking types?
Answer: The left side is mentioned first and is implied to allow for more structured/analytical thinking (text suggests different thinking styles for left and