Flashcards on Corporate Image, Reputation, and Social Judgments
Corporate Image, Reputation, and Social Judgments Summary
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Organizational Legitimacy and Reputation
18 cards
Card 1
Question: What is organizational legitimacy?
Answer: The perception that an organization’s actions are appropriate, desirable, or acceptable within a socially constructed system.
Card 2
Question: How does Bitektine (2011) describe granting or withholding legitimacy?
Answer: As a mechanism of social control.
Card 3
Question: What question does cognitive legitimacy answer?
Answer: “Is this a typical company in this industry?” — based on recognizable structural features.
Card 4
Question: Give three example scale items used to measure cognitive legitimacy.
Answer: Typical of its industry; Normal for this industry; Typical company operating in this industry (7‑point scales).
Card 5
Question: What question does sociopolitical legitimacy answer?
Answer: “Is this company socially acceptable?” — benchmarked against societal norms and values.
Card 6
Question: Give three example scale items used to measure sociopolitical legitimacy.
Answer: Agree with business practices; Contributes positively to society; Follows best management practices.
Card 7
Question: How is status defined in relation to organizations?
Answer: Relative social rank within a hierarchy of organizations that captures differences in social rank generating privilege or discrimination.
Card 8
Question: How do legitimacy and status differ?
Answer: Legitimacy is about fit with norms (homogenizing); status is about relative position or prestige (hierarchical differences).
Card 9
Question: How is reputation defined in the content?
Answer: Stakeholders’ evaluative judgment based on past actions and expected future behavior; a perceptual representation of a company’s past actions and futu
Card 10
Question: What are key characteristics of reputation?
Answer: Evaluative & affective; based on expectations; multidimensional (aggregation across credibility, reliability, etc.); long‑term & stable.