Flashcards on Corporate Crisis Communication and Reputation Management
Corporate Crisis Communication & Reputation Management Guide
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Communication theory
34 cards
Card 1
Question: What is a rhetorical arena in communication theory?
Answer: A metaphorical space where multiple actors simultaneously create, exchange, and contest messages about a crisis.
Card 2
Question: Who are 'voices' in a rhetorical arena?
Answer: Any person or participant who starts communication to, with, against, past, or about others in the arena (e.g., customers, employees, media, politicia
Card 3
Question: What are the two layers of the rhetorical arena model?
Answer: A macro-component that maps key voices, processes, and interactions in the arena and its sub-arenas, and a micro-component that examines individual co
Card 4
Question: What does the macro-component of the rhetorical arena focus on?
Answer: Mapping key voices, communicative processes, and interactions that take place in the arena and its sub-arenas.
Card 5
Question: List key characteristics of rhetorical arenas from the macro perspective.
Answer: The organization hit by a crisis may not be central; some actors are more active; some seek consensus, others conflict; some listen, some don't; actor
Card 6
Question: What are sub-arenas in the rhetorical arena concept?
Answer: Sub-spaces within the larger arena where only parts of the voices are heard.
Card 7
Question: How can studying the macro-component help in anticipating responses?
Answer: It helps identify the voices in the arena and anticipate other actors' reactions and actions (e.g., attack-defense dynamics).
Card 8
Question: What four parameters form the micro-component of each individual communication process?
Answer: Context, media, genre, and text.
Card 9
Question: How does 'context' shape individual communications in the micro-component?
Answer: Each communication is shaped by and shapes contexts including national-cultural (political, legal, economic, media systems), organizational (private/p
Card 10
Question: Why is the choice of 'media' important in crisis communication?
Answer: Media type influences how, where, when, and why a crisis message is produced and received by voices in the rhetorical arena (e.g., traditional media,