Summary of Comprehensive Business English Glossary

## Introduction This material focuses on useful vocabulary and phrases from general English that are relevant to communication, working with computers, writing formal and informal texts, and marketing/branding. Here you will find definitions, usage examples, practical tips, and exercises for memorization. ## 1. Phrasal verbs and common phrases ### take on board > This expression means to consider something, to accept criticism, or to learn from past experiences. - Example: If we take on board the customer's feedback, we can improve the product. - Practical use: when dealing with feedback, or evaluating projects. ### think outside the box > This expression means to think creatively, looking for unconventional solutions to problems. - Example: Try to think outside the box when designing the campaign. - Tip: Use this during brainstorming sessions and when solving complex tasks. ### come up with > Phrasal verb: to devise an idea or plan. - Example: She came up with a new concept for the app. ### pick someone's brains > Informally, to ask someone for advice or ideas. - Example: I want to pick your brains about the research design. ### from the horse's mouth > Information directly from the source; from someone directly involved. - Example: I heard it from the horse's mouth — the CEO announced it herself. ### start the ball rolling > To start a process or activity. - Example: Let me start the ball rolling by sharing the first draft. ### stay put > To remain in place. - Example: During the update, please stay put and do not restart the computer. ## 2. Computers and Security ### crash / freeze > Crash: when a program or computer suddenly stops working. > Freeze: when the screen becomes unresponsive and you can't control anything. - Examples: The app crashed during the demo. / My screen froze while I was writing. - Practical advice: Save frequently, especially before long work sessions; install security patches. ### patch > A piece of software that fixes bugs or improves a program. - Example: Install the latest patch to fix the vulnerability. ### Trojan (Trojan horse) > A program that appears useful but is harmful (e.g., deletes data). - Example: The file was a Trojan that stole login credentials. ### write-off > A vehicle or device so damaged that it's not worth repairing. - Example: The car was a total write-off after the accident. ## 3. Vocabulary for Writing and Accounts ### accounts payable > A record of how much a company owes to other entities for goods and services. - Example: The accounts payable team processes invoices every week. ### ASAP > Abbreviation: as soon as possible. - Example: Please send the report ASAP. ### duplicate / inconsistency > Duplicate: an exact copy of something. > Inconsistency: a lack of consistency between pieces of information. - Example: Check for duplicates or inconsistencies in the dataset. ## 4. Products, Designs, and Marketing ### attention-grabbing > Designed to attract attention; used in advertising and presentations. - Příklad: An attention-grabbing headline increases click-through rates. ### blueprint / bird's-eye view > Blueprint: a technical drawing or plan. > Bird's-eye view: an overview from a high angle, a comprehensive perspective. - Příklad: The blueprint shows the layout; the manager offered a bird's-eye view of the process. ### focus group > A small group of people who provide feedback on a product or idea. - Příklad: We ran a focus group to test package design. ### wrap > To cover or enclose a product with paper or plastic. - Příklad: Make sure the box is wrapped securely for shipping. ## 5. Human Resources and Operations ### staff turnover / shift / obsolescence > Staff turnover: The rate at which employees leave an organization and are replaced by new ones. > Shift: A scheduled period of time during which a person works (e.g., morning, night). > Obsolescence: The state of being outdated or no longer useful, especially for products; often refers to planned obsole