Flashcards on Business Problem-Solving and Creative Thinking
Business Problem-Solving & Creative Thinking for Students
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Business Creativity and Innovation
11 cards
Card 1
Question: What is the 5W and H (questioning) technique used for in creative problem-solving?
Answer: Asking Who, What, When, Where, Why and How to explore a problem or generate creative ideas by probing different aspects of the situation.
Card 2
Question: Give three example questions included in the 5W and H technique.
Answer: How? What? When? (also Who, Where, Why are part of the technique).
Card 3
Question: What is an association technique in creativity?
Answer: Using one or multiple associations (links, ideas, processes) such as colours, symbols or related concepts to inspire solutions or guide design choices
Card 4
Question: How can colour associations be used when designing a product?
Answer: By choosing colours that convey desired messages to the target audience (e.g., blue for trust/calm, red for excitement/daring, green for peace/health,
Card 5
Question: What is the problem reversal technique?
Answer: Looking at a problem from the opposite perspective (front/back, inside out, upside down) to generate alternative solutions by reversing positives/nega
Card 6
Question: List the steps suggested for applying the problem reversal technique.
Answer: Change to the reverse form (e.g., negative to positive), assess results, consider others' interests or impacts, and change the direction of your persp
Card 7
Question: What are the three components of the “3 P” creativity model mentioned?
Answer: Person, Process, Product.
Card 8
Question: What are three types of innovation outcomes described under the 3 P model?
Answer: Fundamental changes to an existing product, developing a completely new product, and incremental changes to an existing product.
Card 9
Question: What is meant by 'incremental changes' to a product?
Answer: Small improvements or fixes that occur over time, such as ongoing app updates to address bugs or enhance features.
Card 10
Question: Besides product changes, what other innovation area is highlighted for entrepreneurs?
Answer: Finding a new or better way to produce the product (improvements in the production process).