Test on Business Model Innovation and Value Proposition

Question 1: In traditional primary care, the insurer determines whether to cover a specialist referral.

A. Ano

B. Ne

Explanation: The study materials state that if a patient is referred to a specialist, the insurer decides whether or not to cover the cost.

Question 2: According to the study materials, which of the following accurately describes aspects of the patient experience within traditional primary care?

A. Patients often wait days or weeks to get an appointment.

B. Patients typically complete paperwork upon arrival for their visits.

C. Bills received by patients after visits rarely match their expectations.

D. Patients always have their specialist referrals covered, regardless of the insurer's decision.

Explanation: The study materials state that patients 'wait for days or weeks' for appointments, 'arrive and fill in paperwork', and 'get the bill afterwards (rarely matching expectations)'. It also notes that 'insurer decided whether to cover' specialist referrals, contradicting the idea that they are always covered.

Question 3: The primary cause of business model innovation failures is the lack of innovative ideas.

A. Ano

B. Ne

Explanation: The study materials state that '70% of the business model innovation initiatives fail' and that 'The greatest hurdle is resistance to change,' not a lack of innovative ideas.

Question 4: Which of the following describes a monetization mechanism where the core product or service is offered at a competitive price, but the final cost to the customer is increased by additional, customizable features?

A. Revenue-sharing

B. Freemium

C. Add-ons

D. Pay what you want

Explanation: The Add-ons monetization mechanism is defined as one where "The core offering is priced competitively" and "The final price is driven up by extras." This allows "Customers can adapt the offer to their needs." Revenue-sharing involves charging a fee to a party providing an existing offer. Freemium offers a basic version for free to attract customers. Pay what you want allows the buyer to determine the price.

Question 5: Customer lock-in is generated by technology or interdependencies among products.

A. Ano

B. Ne

Explanation: The study materials state that lock-in is generated by technology or interdependencies among products, making it difficult for customers to use other vendors without substantial switching costs.