Test on Accelerating Data-Driven Transformation

Question 1: BBVA's economic impact framework primarily aimed to ensure D&A, as a subsidiary, generated significant profits from its projects.

A. Ano

B. Ne

Explanation: The framework initially helped D&A manage its profits and losses because the subsidiary was expected to break even each year, not necessarily to generate significant profits. Ultimately, it contributed to BBVA's understanding of how data helped the bank make money.

Question 2: According to the study materials, what was a key aspect of how BBVA managed its data project portfolio?

A. Projects were classified based on their intended economic goals like increased revenues or reduced costs.

B. A director of finance and operations was responsible for managing the project portfolio.

C. Business units were held accountable for measuring and achieving the value for each project they sponsored.

D. All projects were managed by external consultants to ensure unbiased results.

Explanation: The study materials state that D&A developed an economic impact framework that classified projects according to their intended economic goals, such as increased revenues or reduced costs. It also mentions that business units were accountable for measuring and achieving the appropriate kind of value for each project, and a director of finance and operations managed the project portfolio.

Question 3: BBVA's D&A data scientists collaborated with internal business units to co-create new ways of improving operations within the bank.

A. Ano

B. Ne

Explanation: The study materials state that 'Inside the bank, D&A data scientists worked with business units to co-create new ways of improving operations.' An example provided is D&A working with BBVA Customer Analytics to build a dashboard for individualized product recommendations.

Question 4: According to the study materials, what is the primary objective of scaling data-driven best practices within a company?

A. To cultivate a community of data science talent to craft data experiments.

B. To promote the broad use of data by employees and processes.

C. To co-create new data-driven work practices with external partners.

D. To establish a common way to talk about data's value proposition.

Explanation: The study materials state that one of the four significant activities for building a data-driven capability is to 'Scale data-driven best practices to promote broad use of data by employees and processes to generate economic value.' This directly indicates that promoting broad use of data is the primary objective.

Question 5: Commerce360 users across all BBVA's operating regions globally experienced a 25% increase in margins.

A. Ano

B. Ne

Explanation: The study materials state that "in Spain, Commerce360 users generated twenty-five percent higher margins than merchants not using the application," not across all BBVA's operating regions globally.